The Brief
What I find remarkable about Justin is how quickly he’s built his large LinkedIn and Twitter followings and used those distribution assets as the foundation of his monetization strategies.
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Playbook
Justin started his career as a Sales Rep and worked his way up to SVP and CRO titles before burning out and focusing on a solopreneur lifestyle.
His biggest asset is his content system and the enormous distribution system that has fallen out of his disciplined execution and refinement of his systems. As of this writing, he has just over 400,000 followers on LinkedIn and 360,000 followers on Twitter.
While I cannot possibly know everything he’s involved in, his business model appears to be to funnel his followers to his website to build his email list. He offers a weekly newsletter called “The Saturday Solopreneur.”
That newsletter now lists two sponsors at $2500 each per week and they are listed on the web version of the newsletter which has a longer shelf-life.
The newsletter also contains links to his courses which you can see below.
I do see signs that he is also advertising on social media platforms in order to sell his courses.
Justin’s business model is pretty classic but is only possible due to the incredible growth he has achieved over the last few years. It’s a great strategy to essentially clone those followers into his email list to insulate himself from platform risk.
He appears to use Kajabi for his courses and his email marketing.
Toolbox
This is a partial list.
- Carrd
- Hypefury - Schedule & Automate Social Media Marketing
- Create new content seamlessly
- Grow your audience
- Grow your email list
- Sell more products.
- Notion
- Fathom Analytics
- Testimonial - Collect and embed testimonials in minutes
- Your next business idea, delivered weekly | Trends by the Hustle
Carrd is great for simple one-page websites that you can create in a matter of minutes. Great for proof of concepts that should be quickly tested. You can't beat the price.
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Your personal assistant to grow & monetize your Twitter audience.
Using the best techniques used by Twitter OG’s, and turned them into an app:
Used by Jack Butcher and Justin Welsh.
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Your wiki, docs, & projects. Together. Notion is the connected workspace where better, faster work happens.
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The Google Analytics alternative without compromise
For the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit.
Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).
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The easiest way to drive more sales for your business
Start with 10 text testimonials and 2 video testimonials on us, then upgrade to our paid plan only if you're happy.
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So, how do you find these new, fast-growing industries?
That’s what Trends is for. We’re a team of entrepreneurs, analysts, data scientists, and journalists who obsessively track up-and-coming startups, new industries, and interesting ideas.
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Courses
- Justin Welsh's Content OS System Course
- Justin Welsh's LinkedIn OS Course
A system for writing content is essential for developing a following on social media. If you have the end goal of creating that large distribution network to deploy your ideas or sell your products and services into, this could be an essential course for you. This is a nice complementary course to Ship 30 for 30, but you can start with either one. If you are in the US, use coupon code PDG8920 for 20% off.
I earn a commission if you make a purchase, at no additional cost to you.
This course is complementary to Justin's Content OS Course which teaches you generally how to build a following. This course focuses on LinkedIn. If you are in the US, use coupon code PDG91020 for 20% off.
I earn a commission if you make a purchase, at no additional cost to you.